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About Me

Hi there, I'm Phoebe Yao:

- Freelance Entertainment Journalist.

- K-Pop, K-Drama, and the global rise of Korean culture.

- Contributor: KpopPost, KpopWise, KCCLA

- Experience covering live events and red carpets, including the Unforgettable Gala.

- Background as a filmmaker-turned-storyteller, bringing a visual approach to interviews and features.

- Languages: English (Fluent), Chinese (Fluent), Japanese (Limited Working Proficiency), Korean (Limited Working Proficiency)

For work inquiries, email: phoebe.press.y@gmail.com

Exclusives

KpopWise | Kpop News and Exclusives •

[Exclusive Interview] Meet Emmy-Nominated Journalist Clint Edwards in a K-Pop Conversation

People who want to start in the journalism industry often imagine a very structured career path. However, Washington-based Emmy-nominated video journalist and FOX 13 Seattle “K-Pop Catch Up” host Clint Edwards proves otherwise.

The creator of the YouTube series “Fan Service” has a background in film and photography. Edwards reflected on his unexpected path into journalism – transitioning between fandom to professional reporting and developing his own storytelling voice. Through self-produced in...
KpopWise | Kpop News and Exclusives •

EVERLAST: UNIS Brings the Last Stop to The LA Echoplex Stage

On February 27, the eight-member South Korean girl group UNIS completed their first 14-city tour, ‘2026 UNIS 1st Tour: EVERLAST,’ across North America and Latin America, with Los Angeles being the concluding stop. The girls (Hyeonju, Nana, Gehlee, Kotoko, Yunha, Elisia, Yoonah, Seowon) successfully wrapped up at the Echoplex, a live music venue at the heart of the Echo Park neighborhood in downtown LA, to celebrate and build on their global growth.

Formed through the SBS reality show Universe T...
Phoebe's Press •

[Concert Review] LEE HEE MOON Hits The LA Stage With OBSG

On February 19, the South Korean Sorikkun (traditional folk singer) Lee Hee Moon hit the stage at the Wilshire Ebell Theatre in Los Angeles with his band OBSG, rocking the stage in heels with a setlist of 15 “Joseon Pop” (Traditional K-Pop) songs.Presented by KCCLA (Korean Cultural Center Los Angeles) as part of the Touring K-Arts Program, the Lunar New Year concert welcomes vocalist Lee Hee Moon, creating a special, crowd-filled evening. The performance followed his successful show on Tuesday,...
KPOPPOST •

K-Pop Agencies Are Quietly Becoming IP Companies - The Business Shift

For years, people associated K-pop agencies with music companies. They scouted talents, produced albums, and promoted artists, all three-in-one process in-house. On the surface, the definition still seems accurate. But behind the scenes, the K-pop business logic has shifted. Music, including K-pop, has become the entry point into a system built around long-term intellectual property (IP). Developing artists became a strategy for extending across media platforms.


And why? You might ask? Well,...
KpopWise | Kpop News and Exclusives •

2026 BIGBANG Comeback Officially Announced By G-Dragon

Phoebe Yao is a Los Angeles–based freelance entertainment journalist covering K-pop, K-drama, and the global rise of Korean culture. She writes with a strong passion for Korean music and culture.

Phoebe Yao is a Los Angeles–based freelance entertainment journalist covering K-pop, K-drama, and the global rise of Korean culture. She writes with a strong passion for Korean music and culture.
KPOPPOST •

The K-Pop Idol Effect: How Hallyu Moves Sales Faster

When K-Pop is associated with a product, the impact is often immediate. Exposure builds on familiarity; familiarity builds on trust; and trust leads to purchase, where fans act on endorsements, which becomes a form of participation and support. By understanding the market’s current psychologies, brands use celebrities to invite attention. Follow along with a few case studies to understand how K-pop idol effect helps brands increase sales and revenue in the blink of an eye.


K-pop fires up sale...
KpopWise | Kpop News and Exclusives •

UNIS Announces First-Ever North and Latin America Tour: ‘2026 UNIS 1st Tour: Ever Last’

Kicking off the exciting news, UNIS will hold its 13 officially announced concerts, beginning in New York on January 28 and continuing through Los Angeles on February 27. The officially announced dates span across the East Coast to the West Coast of the United States: Philadelphia, Washington, D.C., Charlotte, Atlanta, Jacksonville, Cleveland, Chicago, and Dallas, before extending into Latin America with stops in Buenos Aires, Santiago, and Ciudad de Mexico.

Kicking off the exciting news, UNIS...
Phoebe's Press •

Korean Cultural Center Los Angeles (KCCLA): Jinju Silk Lanterns Illuminate Korean Beauty

From January 15, 2026, through February 28, 2026, the newly introduced cultural exhibition, Lights of Korea: Jinju Silk Lanterns, will be available at the Korean Cultural Center Los Angeles (KCCLA). Where tradition, performance, and light come together through the elegance of Jinju silk lanterns.Following successful presentations across the Philippines, Vietnam, and Canada, the exhibition now arrives in the heart of Koreatown, bringing a part of Jinju’s celebrated lantern tradition to Los Angele...
KPOPPOST •

How BTS Reordered the Rules of K-Pop Global Success - It's a Legacy

BTS reshaped the K-pop business by shifting power from company-defined strategies to audience-driven success. Rather than waiting for institutional approval, global fans propelled BTS into a new economic model that redefined scale and influence. As the BTS Comeback 2026 approaches, their legacy offers a clear case study of how modern K-pop business is built through participation, demand, and global reach.


On January 5, Big Hit Music confirmed that BTS would release their fifth album on March...
Substack •

[INTERVIEW] Naomi Watanabe: Global Fans’ Perspective Gave Me Confidence

On December 14, Naomi Watanabe was honored with the ‘Global Groundbreaker Award’ at the Unforgettable Gala 2024.Japanese comedian and actress Naomi Watanabe recently hosted her first English-language stand-up comedy show in the US. Her one-night special in New York sold out so quickly that the second show added to the schedule also sold out.While many have anticipated her upcoming projects, Asia Lab chose to recognize her amazing comedic personality with an award that shakes the ground — ‘Global...
Substack •

[INTERVIEW] Mike Angelo Joins the Unforgettable Gala 2024 as a Presenter

Thai actor and singer Mike Angelo joined the annual celebration, Unforgettable Gala 2024 on December 14. Bringing an upbeat, humorous energy that matched Naomi Watanabe, honoring the contagious laugh she brings to her audiences on stage, and presenting her with the ‘Global Groundbreaker Award’.Asia Lab, sponsor and partner, recognized Mike Angelo’s cross-cultural work and extended an invitation. Representing Asia Lab as a press journalist, we had the opportunity to talk with him about his though...
KPOPPOST •

How CORTIS Shifts the K-pop System: World-Building to Artist-Defined Identity

What makes a K-pop concept truly unforgettable? Is it the uniquely crafted universes of groups like EXO or the newer generation CORTIS that are challenging K-pop norms by prioritizing creative freedom and self-defined identity?


For years, K-pop thrived on precision. Entertainment agencies and companies assigned concepts and defined their identities, building the narratives behind each group that became the central story. From the rise of second-generation in the 2000s through the early 2010s,...
KPOPPOST •

Korean Entertainment Is Building Collaboration into the Western Industry

When the Grammy Awards unveiled its nominations on November 7, Rosé (Blackpink) and Bruno Mars’ collaboration “APT.” hit the ground running, earning three nominations, including Best Duo/Group Performance, Record of the Year, and Song of the Year. What began as a collaborative project, originating from a Korean table game concept, became a chart-dominating global release, steadily making its way into the Western Entertainment mainstream. This track went on to dominate the Billboard Global 200 fo...
KPOPPOST •

K-Pop Industry’s Secret: How G-Dragon Shifts the Business Strategy

Did comebacks evolve beyond release schedules into a global “visibility growth strategy,” or has that model been completely replaced by a more sustainable K-pop business strategy after comebacks?


If you sat with the schedule of a K-pop group, you probably have realized that for decades, Korean entertainment relied on comeback and chart results for promotions. What felt like a great decision in the industry fell apart. What tasted sweet has finally rotted in the mouths of the Korean entertainm...
Substack •

Trending K-Pop Challenges Dominating Social Media (December 2025)

As 2025 comes to an end, K-Pop dance challenges continue to play a massive role on social media platforms such as TikTok, Instagram Reels, and YouTube Shorts. Three challenges have taken over feeds, each one for very different reasons…Below are the trending K-pop challenges shaping the social-media conversations in December 2025:CHA EUN-WOO’s 2nd solo album ELSE dropped on November 21, 2025. Many of his friends jumped in to support him by taking on the “Saturday Preacher” challenge. But the spec...
Medium •

The 5 Best K-Pop Songs of December 2025 (Right Now)

Korean pop enters the final month of 2025 with a strong mix and blend of genre releases. These five tracks are currently the leading picks of each conversation across Korean charts and global streaming.From soloists to groups, the final quarter of the year reflects creative boldness.Hwasa, G-Dragon, and TWICE defines the meaning of K-pop, pushing the boundaries with releases that resonate across domestic charts and global streaming platforms.Next-generations are creating a space where genres ble...
Substack •

[RECAP] WONHO Brings a Powerful K-Pop Spotlight to the Unforgettable Gala 2024 in Los Angeles

On December 14, 2024, a night dedicated to celebrating Asian excellence in entertainment, WONHO’s performance stood out as one of the most anticipated musical moments of the Unforgettable Gala 2024 as he made his U.S. performance debut on the stage. Held in Los Angeles, the annual event once again brought together artists, industry leaders, and creatives from across all digital platforms. WONHO’s presence added a global K-pop energy to the evening.As the lights dimmed, the stage shifted from awa...
Medium •

Hwasa Top №1 Billboard Korea Hot 100 With “Good Goodbye”

Billboard Korea Hot 100 launched this week in partnership with Billboard U.S., positioned as a standardized, globally recognized metric status of Korean releases. HWASA taking the crown as a solo artist with “Good Goodbye”.Hwasa has always carried her sense of self as she pursued her career through every milestone. She has never once diluted who she is. She completes her songs with her powerful vocals, fearless stage performances, and unfiltered personality. She has been one of the industry’s st...